Monday, November 18, 2013

Sherdons Golf Driving Range

 
The Range comprises of 26 Bays - 20 under cover and 6 outside.   The landing area is 325 yards long and 160 yards wide so maintaining that golf course feel. You can slice and hook and still see the ball land – but the one that flies straight still lands inside the huge 3 hectare landing area. Carefully designed with the golfer in mind and to give that  “on Course” feeling when practising The Range at Sherdons is considered by many to be one of the finest practice facilities in the West of England. 
The spacious bays were carefully designed not only with freedom in mind but also that you can move around in a safe environment with solid day dividers, each bay being suitable for left or right handed players  The mats are chosen and replaced regularly for comfort of use and the balls are genuine white two piece full weight balls. At night the range is backlit by a computer designed array of white Metal Halide floods so you can easily follow the ball in flight.
 
 
 An outside bunker area for you to practice those tricky shots out of the hazardand the Putting Green in front of the Clubhouse complete the excellent practice facilities at Sherdons.
 
The Range was designed for genuine and serious practice in mind for all ages and all levels of ability. Total beginners are always very welcome just to come and try the sport. Many local Clubs and Societies book an evening session with us on a regular basis just for an hour's fun and entertainment.
 
If you enjoy the sport, have a chat with one of our Professionals or book a lesson at Reception.  Free Taster lesson sessions are held through the year but an individual first timer lesson will set you on the right track and certainly not break the bank!!

Red Bull Creates Psychedelic Driving Range for Fowler with kayneLIVE and 4Wall DC


Washington, D.C. - Event agency New Creatures was recently tasked by Red Bull to provide a “Hero’s Journey” for PGA golfer Rickie Fowler as he trained for the 95th PGA Championship. 
This challenge led the unorthodox company to create a ‘psychedelic’ indoor driving range by teaming up with lighting and audio design firm kayneLIVE.  kayneLIVE in turn chose 4Wall DC to provide lighting for the event, which came complete with mysterious creatures, magical islands, and even a talking moon that challenged Fowler’s mastery of golf.
The event was staged at the historic Washington Coliseum, a building that played host to the first Beatles concert in America, yet remains in use today only as a parking garage.
Benji Kayne of kayneLIVE spoke of the choice of venue:
“The Co-Executive Producers / Creative Directors of the event, AJ White and Jason Naumoff, had previously scouted the Coliseum for another event, but couldn’t quite decide on its usefulness.  In taking another look at it, they determined it would be the perfect size for an indoor driving range.”
After deciding upon the concept (one loosely based on Joseph Campbell’s idea of monomyth- a pattern of story involving a hero venturing forth into supernatural wonder), the creative team took to the chore of turning the historic arena into an area of golf wonderment.
In tackling the design, Kayne and LD Ben Carlson considered the venue and its challenges carefully.
“The Washington Coliseum / U-Line Arena presented a unique historical canvas to present out story on with lighting and audio” Kayne said.  “It also presented artistic and logistic challenges.  The Beatles played their first US show there in the Sixties, and it feels like it hasn’t been touched since.”
Kayne utilized concert style moving heads to fill the massive space, while still prioritizing the theatricality of the show.  Different fixtures were chosen to paint each individual element of the arena.
“We used MAC Auras to highlight the architecture of the venue, bringing out the rich patterns in the run-down concrete of the space.  MAC 300 Washes turned the floor into a living ocean, while the VL3000s turned the ceiling into the night sky over a lagoon.”
The team also added Clay Paky Sharpies front and center, giving an added sense of dimension and giving Fowler a bright contrast that served to disorient the golfer- an additional challenge as he faced the journey. ColorBlast LEDs surrounded the entire floor while DF-50 Hazers and Aquafoggers completed the effect of the lagoon.
“Our fixtures needed to all serve three purposes.  One was to highlight the venue itself.  The second was to work with the audio and projection to tell the story of the sea creature, the island, and the taunting moon.  Finally, they needed to make a huge visual impact for our reaction shots, such as a quick flash when Rickie struck the ball or when he hit or missed a target.”
In the end Fowler was able to conquer each challenge presented, sending LED lit golf balls hurtling towards each artificially created bull’s-eye with amazing accuracy.  It would seem both the golfer and the event’s creative team were right on target.

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